Social Media Business Goals -5 Key Steps

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What are your Social Media Goals?



 Keys to a successful business

Video – Lumen5 / Video Content Marketing

A  business CEO of a company always talks about the future of their company. They have a vision of where their company is going. They have a mission statement for their business. They want to supply what their customers or clients are searching for so they do market research. They find out what people in their niche are interested in and create products that will be in demand.

These are the keys that they use in their step by step plan:

  • business plan
  • blueprint or flow chart
  • mission statement
  • core messages
  • central solutions
  • with alternative topics.


My Mission Statement: “Connecting your business to the net”

Core Message
Base it on your mission statement.  What is the big benefit you want your prospective clients to get from engaging with your content?

My Core Message is ” You can connect your small business to the net successfully using content marketing techniques, various devices such as websites /blogs, up-to-date social media platforms.”

Central Solution
What is the central solution that you provide or what is the one big question you answer when talking to them?

My Central Solution for a successful  business: ” With over ten years as a marketer I know what works for small business owners, step by step,  to move your business forward “

Secondary  Topics
Supporting your core message. (To avoid repeating your core message over and over )  sub-topics or alternative topics that support your core message.

My Alternative Topics to  connect your business to the internet with guidance in:

  • Blogging – Over 50 Articles
  • Creative Writing – Expert Author with PAC
  • Social Media Campaign Creation Specialist
  • Website Design – Knowledge of Design –  Blogs & Websites

Social Media Expertise in Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn  I have a free e-report that you can download ” 10 Important Things Every Business Owner Should Know About Social Media”


The Keys to Success  

#1 You have to WANT to be a business owner, no excuses,  take action right away. You are consistent in moving your business forward. Your passion will show in everything you do. Your website/blog is constantly updated with content. You advertise regularly and use effective social media on a consistent basis.

But who is your Target Audience?

The saying is: If you target everyone you’ll hit no one.  You need a specific group of people interested in the topic you write about. A micro-niche is a subset of your chosen niche. For example “gardeners”
– “home gardeners” -niche  “Ottawa home gardeners” Specific targets.
Choose as small a group as possible, but one that is large enough to help you make your marketing objectives. Check the paid Google Ads on your search term. Shows there is money on that topic.

#2. You have to believe YOU CAN DO IT. You believe in yourself and have a positive attitude. If your mentor could do it, then you can too. Sacrificing is not key. You must have goals. That is the right mindset. You want to be a business owner and this affords a great lifestyle for you and your family.

#3. Find a GREAT MENTOR.  There are many coaches on the internet. You want to find one that is documented.  Someone who can show you and teach you how to be a great business owner. Someone who has been there and done it many times over.

#4. Take ACTION,  become recognized by your ideal customers by producing the publication of information that builds trust in relationships That know like and trust factor. A newsletter is a very good way to do so. See my optin.   If you want to change your life, you can!

Successful business owners are passionate about what they want to accomplish. I am as well. I am passionate about helping people achieve their business goals. I offer a free 15 min chat to talk about your business to see if I might be able to help you.


Learn about becoming a successful business owner.  Plugin to the Energy of Social Media to change your life from pushing sales to being your own Business owner with your own Business goals. To learn more about these subjects be sure to check the article out below

Resource: The Advanced Guide to Content Marketing  -Social Media – Chapter 2 of 10

Quick Sprouts Guide to Content Marketing Chapters 2  that I have touched on here.

Contact me to chat about what I can help you with in regards to your small business.

See my  “About Me”  <page.


About Kathryn Maclean
A long time blogger with WordPress /domains & hosting. A Social Media Campaign Specialist using Facebook, Twitter Pinterest, and Google + & Instagram. An  Affiliate & Network Marketer using resources as  Expert Author &  Welcome Coordinator for the Power Affiliate Club.