What are Your Social Media Goals?
A business CEO of a company talks about the future of their company. They have a vision of where their company is going. They want to supply what their customers/clients are searching for so they do market research. They have a mission statement for their business. They find out what people in their niche are interested in and create products that will be in demand.
Why is Social Media Needed?
In 2021 having a social media presence for your business is no longer an option but a necessity. Your business needs interaction and today that takes place online rather than offline. Covid-19 has made that a priority in our lives.
Each and every year the net expands and your business needs to grow at a rapid pace to keep up. Online sales have risen with the pandemic this year, as it was the only place to buy. Think Amazon!
Updated from June 26, 2017 This post may contain affiliate links. If you make a purchase I will receive a commission. Disclosure
With over 2 billion active Social Media platform accounts you need to be taking advantage of this type of advertising. Why?
Increased Brand Awareness /More Leads to Website /Increased Sales /Rank on Google/ Increased SEO Search Engines/ Increased Brand Loyalty.
These are the keys that they use in their step by step plan:
- business plan
- blueprint or flow chart
- mission statement
- core messages
- central solutions
with alternative topics
My Mission Statement: “Connecting your business to the net”
Base it on your mission statement. What is the big benefit you want your prospective clients to get from engaging with your content?
My Core Message is ” You can connect your small business to the net successfully using content marketing techniques, various devices such as websites /blogs, up-to-date social media platforms.”
What is the central solution that you provide or what is the one big question you answer when talking to them?
My Central Solution for a successful business: ” With over ten years as a marketer I know what works for small business owners, step by step, to move your business forward “
Supporting your core message. (To avoid repeating your core message over and over ) sub-topics or alternative topics that support your core message.
My Alternative Topics to connect your business to the internet with guidance in:
- Blogging – Over 100 Articles
- Creative Writing – Expert Author with PAC
- Social Media Campaign Creation Specialist
- Website Design – Knowledge of Design – Blogs & Websites
Social Media Expertise on Facebook, Twitter, Instagram, Pinterest, & LinkedIn
The Keys to Success
#1 You have to WANT to be a business owner, no excuses, take action right away. You are consistent in moving your business forward. Your passion will show in everything you do. Your website/blog is constantly updated with content. You advertise regularly and use effective social media on a consistent basis.
But WHO is your Target Audience?
The saying is: If you target everyone you’ll hit no one. You need a specific group of people interested in the topic you write about. A micro-niche is a subset of your chosen niche. For example “gardeners” – “home gardeners” -niche “Ottawa home gardeners” Specific targets.
Choose as small a group as possible, but one that is large enough to help you make your marketing objectives. Check the paid Google Ads on your search term. Shows there is money on that topic.
#2. You have to believe YOU CAN DO IT. You believe in yourself and have a positive attitude. If your mentor could do it, then you can too. Sacrificing is not key. You must have goals. That is the right mindset. You want to be a business owner and this affords a great lifestyle for you and your family.
#3. Find a GREAT MENTOR. There are many coaches on the internet. You want to find one that is documented. Someone who can show you and teach you how to be a great business owner. Someone who has been there and done it many times over.
#4. Take ACTION, become recognized by your ideal customers by producing the publication of information that builds trust in relationships That know like and trust factor. A newsletter is a very good way to do so.
Successful business owners are passionate about what they want to accomplish. I am as well. I am all about helping people achieve their business goals. It took us over 12 years offline to build a successful business. We did so using Social Media and SEO to find our clients using a website and blogging about our business.
Learn about becoming a successful business owner. Plugin to the Energy of Social Media to change your life from pushing sales to being your own Business owner with your own Business goals. To learn more about these subjects be sure to check the article out below
Resource: The Advanced Guide to Content Marketing -Social Media – Chapter 2 of 10
Quick Sprouts Guide to Content Marketing Chapters 2 that I have touched on here.
I offer a free 15 min chat to talk about your business to see if we would be a good fit to work together.
Contact me to chat about what I can help you with in regards to your small business. See my “Contact” <page.
About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A longtime blogger with WordPress /domains & hosting. A Social Media Campaign Specialist using Facebook, Twitter, Pinterest, & Instagram.