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How many social media sites do you run?

You don’t need to be on them all! That’s insanity! There are so many now. You just have to be on the right ones for your business and managed strategically.

You only need two.

  1. One to grow your SEO (Search Engine Optimization)  such as Youtube or Pinterst  or your blog.
  2. And one for Social Media Optimization such as Facebook, or Twitter or Instagram.

Which you choose depends on factors like where does your target audience hang out and personal choice. Scale to other programs and grow with different types of content over time.

Updated from  August 23, 2017 to Aug 10, 2021.

This post contains affiliate links. If you make a purchase I will receive a commission. Disclosure

If you are on them all perhaps it’s because you are a social media manager like I am? How can you manage social media  to  work for your particular brand and business?

Social Media Sites For Your Sanity

Start with your blog, this is the home hub of your business, connecting to your social media. This is where people go to find out about your products or services and to find out about you too.

The key is to be where your potential clients or customers hang out.  The same people that are on Pinterest are not necessarily also using Twitter. Knowing who your target market is and where to find them is all important.  The largest of the social media platforms?  You guessed it, Facebook.  Updated August 1, 2017,  Worldwide, there are over 2.01 billion monthly active Facebook users  


How you use Facebook is important for your business. The very best in the placement of Ads is what Facebook is the best at. Targeting your Ad audience with so much information and you can set a $5. limit daily. Facebook is not for reaching an audience with their algorithms changes for free. A very small percentage of people see your posts for a reason, they want you to pay for their ads.

You want to be resourceful. How to do that?

 …By Re-purposing Your Content
Taking one piece of content, say a blog post, adapting it for multiple uses. Using tools that help you market strategically.

I use SmarterQueue, the social media management tool that boosts engagement by 10x and saves you hours each week.

Do you have a place for your Instagram content, your Facebook and blog content? What works on one platform can also be adapted for another with another with just a little creative thinking and some tweaking.

  • For example, a photo you are using for your blog post could be formatted to use on Facebook with a quote.
  • Share that same photo on Twitter with a link back to the post.
  • Format a similar photo to fit on Pinterest and share it on Pinterest with yes -a link back to your article.
  •  More formatting images on Instagram with pointer text to your link that goes to a related landing page on your blog.

Social Media Sanity
Some people are more visual and some like to read, we all have different learning styles. When you re-purpose your material you reach your an audience in their own platform of preference.

For example, your most popular blog content. You could make a nice video. I use Lumen5 (free) to create a video with music and images from my own images or they supply images that go with the content. You could put this video in the article itself adding interest and less bounce rate or which might do well on Facebook and Twitter and so on.

Quotes from your book can do well on all channels. I had a book selling on Amazon that I did with other expert authors from PAC that could be used on many platforms, linked back to the landing page on my site for the book.

For each article on your site, you could provide some sort of freebie: ( some of these links are my affiliate links)

  •  an autoresponder – Active Champaign for a short email course, links back to your site. (My autoresponder preference to use.)
  • a video tool such as Lumen5 creates parts from your article with music and images
  • a social tool like Missinglettr that provides info for your facebook pages linked back to your site. Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year.

Using social media creatively with tools such as those above helps you get more traffic to your social media sites in a variety of different ways. Sharing your message everywhere across multiple social media sites that are pertinent to your business, is a good idea.

Women in Business

Another good idea is to use Facebook Business Pages with your Group. I  started  Women in Business. Mon to Friday – Sat.  I have a Facebook page connected to my Group. That way I share  even more tips like the ones above. (Presently archived.)  Closed soon to re-open

Social Media Sites are essential to drive traffic to your business. Get a free extended trial with my SmarterQueue link to manage your social media sites.

If you would like to contact me for a FREE 15 chat see my Contact page.

Kathryn Maclean Visit My New Site:


A certified Social Media Campaign specialist using Facebook, Twitter, Pinterest and Instagram, Linkedln.

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  1. Hi Kathryn

    Wow! This is so rich and you have just given me some ideas. I just want to ask that can you use Lumen for Youtube too.

    Thanks for sharing. Take Care

    1. Hi Ikechi,
      Thanks I have not seen and Lumen5 Videos on Youtube. I don’t see why not. You have given me some ideas about that.
      I will try and upload some to my Youtube channel and see. Thanks for your comments.

    1. Everyone is different depending on what your goals are, the social media platform should match where your target audience is.
      For PAC Facebook is THE place. Right Boss?

  2. Hi Kathryn,

    Another great article! I quite enjoy your writing style it’s very engaging 🙂 I’m working on a strategy to try and leverage maybe 10 – 12 different social sites. The goal will be to automate it them all so one post’s to the next and so on.

    Currently I’m focusing mostly on only a couple at a time. Twitter is my main focus at the moment – I’ve grown my account from 3 to over 400 in less than a few weeks. My engagement on there is twice the industry average.

    I’ll go through each one and ensure I’m effectively using each to it’s fullest.

    I look forward to reading your next article 🙂

    1. Hi Richard,
      Thanks for your compliment. It’s good to focus on social media kind of one at a time. The importance of which ones has to do with your target audience.
      Mine is women in business so I focus on Facebook Pinterest and Instagram. Thanks for your comments.

  3. Very useful article. You have provided so many useful tools to repurpose and use on social media. However, when I get involved in a project like my current Women and Love Summit, I have zero extra time to repurpose anything. All I have been able to do is to take the same image and same text and post it in all my own groups and my own pages on Facebook, Google+, LinkedIn, Twitter and Instagram. When you have a team working for you, it is so much easier to vary the formats. The key is to narrow down the focus in some way. I have so much material just from my virtual summits (5 of them). I will refer back to your suggested tools to repurpose after this current summit ends next week. Thanks for all your have shared here.

    1. Hi Dr. Erica
      You are busy, with your summits. Do refer back to some of my suggestions for re-purposing your material and presenting it a little differently.
      Thanks for your comments and best of luck to you with your last summit.

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