Do you want more of the right people benefiting from your targeted content?
How to do so? Perhaps a re-brand is in order?
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Do your unique strengths stand out in your present website/blog? Does your copy need tweaking? Does the welcome page state quickly what the site is about? I am re-branding my site at the moment.
- I am changing my site to an image with flowers (target market is women) and the text: Marketing Offline Online Businesses
- Connecting your business to the net with effective brand strategy creation
If you have a strong brand your business will grow faster. Do you know what makes up a strong brand?
I would say that it is the overall identity of your business, which includes:
How it makes people feel as well as the usual logo, fonts, colours & theme
When your brand stands out in a significant way you can charge premium prices
This helps to eliminate competition.
3 Strategies to Follow
- Ideal Client
- Be Exceptional
Your Ideal Client
What is your vibration or feeling that your message gives? Are you attracting the right or the wrong people?
If you find that the people you attract are only interested in something for free, they would not be your ideal client, would they? Are you putting out a product to sell them that will genuinely help them? You should know your dream customer better than your competitors do.
Attract who you want to serve.
- Demographics, age, income, family etc
- Her wants, passions, and interests
- Where do these ladies hang out?
I have 3 different types of avatars
1. The new person to blogging
2. People who have started their business and need help with direction, strategies, and systems.
3. The third is the business owner looking to further her business with business strategies for traffic, her services and or products.
Have your avatar in mind when you create your content. Ask yourself -will they love this content?
The more you craft your content, be it free or paid, make it something that they will like, something they need. Your money will be made by selling your services and products accordingly.
Surveys (Survey monkey is a free service)
- ask questions in Facebook groups
- in your own Facebook group
- online forums
Clients who are just like you. You know what you want – so someone like you will like similar ideals.
Make the survey questions short.
No one wants to answer 10 questions, especially if they don’t know you. Only 1 – 3 questions is a perfect limit. You can also use them in your email list to your subscribers.
Use a subject line such as: 3 quick questions to help me give YOU better content with blogging
- What freebies would you like?
- Ask -what is your biggest struggle with blogging?
- How would you describe your situation in your business right now?
Be Exceptional at What You Do
There are going to be people who just don’t get you. They don’t like your style or your content doesn’t resonate with them. Focus on your strengths. What are you good at? Become exceptional at that!
There are going to be people who just don’t get you. They don’t like your style or your content doesn’t resonate with them. Next!
I love Steve Martin’s quote ” Be so good they can’t ignore you”
Leverage, what makes you different?
I got a lovely compliment from a client the other day. She said “thanks for listening to me rattle on”. I said – I think a coach should have that skill, listening intently. I clearly communicated that I think It’s super important to understand where your client is coming from.
You want to attract people who truly resonate with you. People who trust you to guide them and get results that they have asked for. Showing your expertise in the area that they are interested in builds that know like and trust factor.
It has taken me many years of trial and error in my businesses offline and online to learn marketing. Many many courses, that I have paid for. If it was easy everyone would be a ” business entrepreneur” but the rewards are so worth it.
I enjoy helping people succeed. It was my main objective when I started over 10 years ago to have women earn a living on the internet for their families. ( It is even more so now with COVID-19)
If you would like a 20 min free chat to talk about what I can help you with concerning your business please go to my contact page and book a time.
I look forward to meeting you!
About Kathryn Maclean-Racicot http://www.facebook.com/marketingofflineonline
A Social Media Campaign specialist using Facebook, Twitter, Pinterest & Instagram Marketing