Types of Business Re-Branding

Business Re-Branding?

Do you want more of the right people benefiting from your targeted content?

How to do so? Perhaps a re-brand is in order?


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Do your unique strengths stand out in your present website/blog?  Does your copy need tweaking? Does the welcome page state quickly what the site is about? I am re-branding my site at the moment.

    •  I am changing my site to an image with flowers (target market is women) and the text: Marketing Offline Online Businesses
    •  Connecting your business to the net with effective brand strategy creation

If you have a strong brand your business will grow faster. Do you know what makes up a strong brand?

Your Branding

I would say that it is the overall identity of your business, which includes:

How it makes people feel as well as the usual logo, fonts, colours & theme

When your brand stands out in a significant way you can charge premium prices

This helps to eliminate competition.

Haute Choclate
Image – Haute Chocolate

3 Strategies to Follow

  1. Ideal Client
  2. Surveys
  3. Be Exceptional

Business card M.0.0.


Your Ideal Client

What is your vibration or feeling that your message gives? Are you attracting the right or the wrong people?

If you find that the people you attract are only interested in something for free, they would not be your ideal client, would they? Are you putting out a product to sell them that will genuinely help them? You should know your dream customer better than your competitors do.

Attract who you want to serve.

  1. Demographics, age, income, family etc
  2. Her wants, passions, and interests
  3. Where do these ladies hang out?

I have 3 different types of avatars

1.  The new person to blogging

2.  People who have started their business and need help with direction, strategies, and systems.

3. The third is the business owner looking to further her business with business strategies for  traffic,   her services and or products.

Have your avatar in mind when you create your content. Ask yourself  -will they love this content?

The more you craft your content, be it free or paid,  make it something that they will like, something they need. Your money will be made by selling your services and products accordingly.

Business Re-branding


Surveys (Survey monkey is a free service)

  • ask questions in Facebook groups
  • in your own Facebook group
  • online forums

Clients who are just like you. You know what you want – so someone like you will like similar ideals.

Make the survey questions short.

No one wants to answer 10 questions, especially if they don’t know you. Only 1 – 3 questions is a perfect limit. You can also use them in your email list to your subscribers.

Use a subject line  such as: 3 quick questions to help me give YOU better content with blogging

  1. What freebies would you like?
  2. Ask -what is your biggest struggle with blogging?
  3. How would you describe your situation in your business right now?

Be Exceptional at What You Do

There are going to be people who just don’t get you. They don’t like your style or your content doesn’t resonate with them. Focus on your strengths. What are you good at? Become exceptional at that!

There are going to be people who just don’t get you. They don’t like your style or your content doesn’t resonate with them. Next!

I love  Steve Martin’s quote ” Be so good they can’t ignore you”

Leverage, what makes you different?

I got a lovely compliment from a client the other day. She said “thanks for listening to me rattle on”. I said – I think a coach should have that skill, listening intently.  I clearly communicated that I think It’s super important to understand where your client is coming from.

You want to attract people who truly resonate with you. People who trust you to guide them and get results that they have asked for.  Showing your expertise in the area that they are interested in builds that know like and trust factor.

It has taken me many years of trial and error in my businesses offline and online to learn marketing. Many many courses, that I have paid for.  If it was easy everyone would be a ” business entrepreneur” but the rewards are so worth it.

I enjoy helping people succeed. It was my main objective when I started over 10 years ago to have women earn a living on the internet for their families. ( It is even more so now with COVID-19)

Contact page










If you would like a 20 min free chat to talk about what I can help you with concerning your business please go to my contact page and book a time.

I look forward to meeting you!


About Kathryn Maclean-Racicot  http://www.facebook.com/marketingofflineonline
A Social Media Campaign specialist using Facebook, Twitter, Pinterest & Instagram Marketing








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  1. Hi Kathryn,

    I think as we grow in blogging and marketing we do re-brand ourselves in many ways. The more we learn the more we become.

    When giving too much out for free, we will only attract those who won’t spend money on anything we have to offer.

    The trick there is to only offer something free to get a person on our list, then do the 80/20 rule of selling. If they opt in fine…if not drop them from the list.

    I do have implement surveys more. I did it once and had a great response so thanks for the reminder!


    1. Hi Donna,
      Yes I agree with you. I am currently taking a course about lead magnets that are targeted to your ideal customer. Working
      on my surveys. Thanks for your great comments.

  2. This is great advice, I completely changed my brand a few years ago as I realised my readers were not who I thought they were! If that makes sense – they were looking for something I only vaguely offered so I started to meet their needs more.

    Enjoy the journey!

    1. Hi Mandy,
      Finding out who your readers are is important. How you are attracting those readers is also important. Targeted marketing helps a lot.
      Thanks for your comments.

  3. The main thing required for re-branding is the survey. Survey says you what is lacking in your product from others and help you in branding it correctly with correct projection to the suitable users.

    1. Hi Venu,
      Surveys tell you answers to your questions. Depending on your questions asked, they can direct you to change your branding.
      Thanks for your comments.

  4. Wonderful timing. I’m working on a bit of rebranding at the moment to coincide with an upcoming launch and there’s so much going on that I have to occasionally put myself on a timeout to refocus so your tips have helped.

    1. Hi Marquita,
      Good luck with the upcoming launch. I am not sure how I would put myself in a timeout but hey I get the idea.lo
      Rebranding is a lot of work, true but the end result is worth it. Thanks for commenting.

    1. Hi Dr. Sharon,
      Yes a good image is worth more than a 1000 words. I saw this one particular image and I just loved it. Looking for something similar for my re-branded site. Working on my survey. Thanks for your comments.

  5. Defining your ideal client aka creating a buying persona would be really a great help for re-branding your biz. Most often this is the very important step that business owners ignore which is why they attract the wrong market.

    1. Hi Sammy,
      Yes a lot of people don’t understand just how important a persona is when re-branding your business. Attracting your ideal customer is shown by the marketing you do to that particular type of person. Thanks for commenting.

  6. Hi Kathryn

    You have come up with a really good point. Rebranding is the thing we often ignore. I really liked the phrase that not everyone is going to like us – it is absolutely true. at the same time we cannot please everyone Be what you are!

    Thanks for sharing!

    1. Hi Sonal,
      If you like everyone, you might as well say you like no one, if that makes sense. Attracting your ideal client is qualifying the exact type of person that you like. We just do not appeal to everyone. Thanks for commenting.

  7. Hi Kathryn

    Perhaps I should have a rebrand of my site – but at one time I got to the point where I felt all I was doing was tweaking the look and feel of it, and never having time to add content!

    However, that was quite a while ago – perhaps time for a rethink 🙂


    1. Hi Joy,
      It is totally up to you as to when to do a re-brand. I am focusing on my target audience which happens to be almost all female. So
      I want to make my site as attractive to Women entrepreneurs as possible. This may mean a new theme when I can mange it. I like your bridge of success on your site. Thanks for commenting.

  8. Hey Kathryn,
    Great post!

    Loved your strategies!

    Indeed, knowing your ideal client is the most important thing, otherwise you are wasting your time and resources.
    Also for being exceptional and unique, the digital world is competitive, and if you are not doing something unique, there is no chance to survive.

    All the best!

    ~ Hussain

    1. Hi Hussain,
      Thanks I think you are right, you must be unique and as exceptional as you can possibly be when blog writing. It is just amazing how many blogs are out there on the internet now. How do you manage all this? With help. That is why I am a member of PAC. Many many hands make the work light as they say. I might not have met all the wonderful bloggers who visit my site if it were not for PAC. You are a case in point Hussain as you are a member of PAC also. Thanks for your comments.

    1. Hi Nancy,
      If you’re just starting at blogging, there is a lot to learn. It’s the feeling you give from your blog that is branding. That takes some time to find. No rush, enjoy it. Thanks for commenting.

  9. Hmm.. oh my .. I must have re-branded myself numerous times .. and finally let “me” speak the loudest … I’m not a “hypy” person. I’m mellow and reflective and the direction I’m going now with mindfulness is perfect for the “Artistic Affiliate”. So as we grow, learn new things, we rebrand naturally ….

    1. Hmm.. yes I have rebranded many times as well. Finding your ” me ” and showing just what that consists of is rebranding to me. As we evolve so do our websites and blogs, reflecting that growth in what we say, and how we look and the way we make people feel. Thanks for commenting.

  10. Kathryn,

    Excellent post. Food for thought. I love your re-branding to pink and haute chocolate. Really pleasing and inviting.

    I have rebranded several times and created different web sites for different niches. Now I am consolidating and making “me” my brand and all the different sites are just aspects of my specialties.

    Thanks for the reminder (I can’t hear it enough) to focus on my avatar, to write to that ideal client and to ask questions of the right people who are similar to my avatar or to myself.

    Dr. Erica

    1. Hi Dr Erica,
      You write the nicest comments. I thought the pink and very feminine haute choclate images suited my audience. Soon it will be even more feminine looking. I think most accomplished bloggers have rebranded several times looking for just the right content, and look of their audience to show the “me” of their brand. Avatars matter, you or people like you would be an example of my type of avatar. Thanks for your comments.

  11. hi Kathryn,
    I’m not sure where you’re getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for great information I was looking for this info.
    nice article.
    keep up the good work.

    1. Hi Dhruv,
      Learning and understanding are great things. Glad to have supplied you with the information you were seeking. Thanks for your comment.

  12. Hello..! Kathryn nice article by the way and pretty much unique and i guess this is the article that would be useful to so many online bloggers for marketing by the way in my point of view this world no that much good for too good people cuz we never knew whats inside others. so be not so good just be good and do good.

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