Social Media Marketing Plan – Use An Editorial Calendar

 Planning for your Business

Stay organized with a Social Media Marketing Plan using an Editorial Calendar  ( Yes it’s a Plugin!)

An editorial calendar lets you plan ahead!

By planning your posts ahead of time. Most of us are so deep into our daily to-do lists that we forget to share the powerful, big picture  – your vision of how we help our readers and customers.

How can you do that? By planning ahead.

social media marketing plan

An editorial calendar encourages blogging as a habit, wards off writer’s block, and ensures that you never miss another deadline.  Organizes your key-words for  Social media. Share the big dream we have for our customers early and often.

It’s a small, subtle thing, but you’ll be surprised at the difference it makes in your mindset, to have everything organized.

The Editorial Calendar

I’ve installed the Editorial Calendar plugin on this site and I encourage you to add it to your site. This article was pre-scheduled. This is a really helpful item.

I write on multiple sites regularly, but this plugin has definitely made my life easier. I have also added a note on my regular calendar to add content going out on other platforms.

Perhaps my favorite feature of the plugin was the cool way you could drag and drop different stories around the calendar, and it would update not only the calendar but the post itself. It was a huge help for keeping all our content organized and our team in sync.

See a month’s worth of posts at a glance.
Juggle your calendar by simply dragging and dropping posts from day to day.

  • Quickly edit your posts’ titles, contents, and publishing times
  • Publish posts or manage drafts
  • Instantly see the status of your posts
  • More easily manage posts from multiple authors.
    And you can do all of that right from the calendar interface itself. It’s simple and intuitive.

Other ways to organize that I have found are:

Air Table, fantastic way to organize in so many ways, and it’s totally free.

Another is  Asana which is totally different but also a Free organizer.

An Editorial calendar is simply a plan for your blog. It is thinking about ahead of time about what you are going to write. There’s a detailed explanation of editorial calendar at the Easy-to-Use Tool that Helps You Build a Breakthrough Blog from Copyblogger.


Keeping track of your articles in a simple way with this plugin.  Get organized for the new year with your social media marketing plan using an editorial calendar.


About Kathryn R. Maclean
Blogger with WordPress /domains & hosting. A Social Media Campaign specialist using Facebook, Twitter Pinterest, and Google + & Instagram.


  1. This is a great took, Kathryn, and an excellent idea.

    I’ve used pieces of paper, whiteboards, desktop notepads, even physical calendars.

    I still struggle to EASILY keep track of all my production “wips” (works in progress).

    So this is certainly worth checking out and helping me have a product schedule at my fingertips instead of under a pile of bills 🙂

    • kathrynruth says

      Hi David,
      How nice to see you visiting! Hey I am so glad I could teach you something for a change, it’s usually
      the other way round. Thanks for visiting!

  2. Going to give this a try I need it. I was keeping a hard copy calendar but I get tired of having paper all over so would like to use a tool. Thanks Kathryn

    • kathrynruth says

      Hi Lydia,
      It’s something new to try. New tools need diligence I still have to force myself to use this.
      Thanks for your comments

  3. Hello Kathryn, Oh Yeh I am all over this Editorial Calendar!! I am always a little leary though about how many plug ins I should have, but this one sounds like something I do need,,

    Thanks for sharing
    Chery :))

  4. As I rarely write in advance I don’t think this plugin would be of use to me but I can see how valuable it is for others. I only have one scheduled post at a time. I keep post ideas and notes for them in OneNote so I can at least see what I plan to write. However, I don’t always use these because I come up with a new idea and just go with it. Not very organized I know but it does mean I write about topics that have just fired me up.

    • kathrynruth says

      Hi Sue,
      We all have our own methods of writing. I more or less do the same, but I also want to list all my articles
      on a spread sheet so I can see at a glance what I have written and where it was posted etc.
      Thanks for your comments.

  5. You know, I have looked at that plugin so many times… probably would be a good idea to actually USE it instead of just looking at it! Thanks for the reminder!

    • kathrynruth says

      Yes Karen,
      I have had it while too but will have another go after all the info I learned about it.
      Thanks for commenting!

  6. Hi Kathryn

    Yeah I had used the editorial calender then dropped it as I thought it was not necessary.

    However, having read this post, I am giving it a try again as I need to be more organized

    Thanks for sharing. Take care

    • kathrynruth says

      Hi ikechi,
      I too tried it before but will try it again after all the information I learned about it.
      Thanks for commenting!

  7. I’m a fan of planning, though I use a spreadsheet for pretty much everything. As you’ve pointed out, it helps in many ways, but the biggest thing for me is seeing all of my posts for the year at a glance so I can make sure I don’t get stuck in a category – which can happen sometimes. Thanks for the tips!

    • kathrynruth says

      Hi Marquita,
      You know that is a great idea. You can make a spreadsheet in Google docs
      and then you will see at a glance all of your articles. Where you posted them, the date ect. What ever you like.
      Thanks for the tip!

  8. kathrynruth says

    Hi Ruth,
    Someone who uses the plugin! Great I am just learning about it. Found all kinds of info about it so
    wanted to share it with my fellow bloggers. Thanks for commenting!

  9. kathrynruth says

    Hi Joy,
    Interesting that the plugin will bring up posts published years before. You can then update them.
    Thinking how you could share those with only social media. IFTTT perhaps but I don’t know how you
    could set up only the old posts. You might look at
    Share to 3 Social Networks from up to 5 Feeds or Sites for free.
    Thanks for your comments.

  10. Hi Kathryn,

    This editorial calendar must be pretty awesome going by all you said about it. I will surely try it out and let you know if there’s something different I found about it. Scheduling post is a great strategy for saving time and at the same time being productive.

    Thanks for sharing.

    • kathrynruth says

      Hi Emenike,
      There are difference types of calendars, one for your blog posts with a plug in with your website.
      Another type would be a spread sheet with your blog posts listed. Thanks for your comments.

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