Audience from Scratch


Updated from June 17, 2020


What do you want ?

Almost every successful person begins with two beliefs….
The future can be better than the present and I HAVE TO POWER to make it so.

This article has been updated, reflecting the present times. Dealing with COVID-19 gives a different feel to what is going on with online business today.

More people have found that working from home is possible, even profitable but how do go about building a business?

So you know that you can  have a business on line,  but exactly how to be successful may be a mystery to you. I have some good news for you in 2023 on how to create your own audience…for your business.

People who know you and care about your brand. They’re the people who don’t just stumble across on of your posts from a random search or social post, only to leave and never be seen again.

They’re the people who actively seek you out and want to learn more from your content that will get what ever you have.

So – how will you will be successful ? With  help from one of the best marketers online today from Thrive Themes, Shane  with a new video  – course series.

Shane has been an entrepreneur for more than a decade and in that time, has built up audiences and mailing lists in several niches. He’s the co-founder of Thrive Themes, which is a business built on the principles taught in this course. Audience from Scratch.

This post includes affiliate  links to products I really love and highly recommend, which means I may receive a small commission at no extra cost to you.  Disclosure


It  may take many years to figure out  “what do I want?”

Like me, was the  time wasted while you are searching for that “what I want to do with my life?” No, it brings you closer to finding out -what you don’t want to do!

I spent many years in sales. I  learned to be good at selling. However it just wasn’t something I really wanted to do.  Spending many  years  as a cosmetician, doing home parties or  standing in high heels for hours -all day behind the cosmetic counter.

I even trained and worked as a cook, because I liked cooking.  It ended up to be the worst job experience I ever had.  Very hot kitchens in summer, managing a kitchen staff on 12 hr shifts! Extremely hard work. Also very low pay!

Audience from scratch for you.


Do you have  goals that you want to achieve?  You  will do  better  if you are happy now, not trapped in  a job that you hate.

Life can be short, we are not promised a long life, any of us. If you do not enjoy what you do, you are wasting your time there.

If you have to start a business while working outside the home, you should do so. Many people suffer in a job but also start a business on the side and that makes such a difference in their lives. I am one of those people.

What You Can Do To Start Your Own Business.
All those paths I mentioned led me to what I love to do now. When you love what you do, the future can be amazing. I am now a  successful small  business owner with a 12+ year business as a property management company manager – owner.

I also have an online  business  for small businesses who want to connect their businesses to the internet.  I named my company  Marketing Offline Online.

“You might be in the right place at the time, but if you don’t grow quickly as a person to that higher level, your income is going to come back down to the to the level of who you really are. In the end you only get to make what you are.”

– Eric Worre  (A top marketer  online.)

After listening to many successful marketers, for several years. I have concluded that the way to be successful in business is to first be successful as a person. Are you a prisoner of your mind? Have you have been there for some time? You need to break free. You need to do it NOW not some day.

Your Vision Of What You Want Your Business To Be.
It begins with what your vision is for the life you want. Goals alone are not enough. They won’t get you past the tough days. Yes there will be tough days!

The same for your “why”. Your vision of who you truly want to be is what makes all the difference in the world to your attitude.  This is what will keep you going when the going gets tough and you feel like giving up.

First Step –
 1.You have to believe that your life can be better  than where you are currently.

Second Step –
2. Is something holding you back?

Third Step –
3. Lack of knowledge?

You can learn whatever you need to learn online today. There are so many training courses, webinars,  helpful groups. Training for whatever you need to know, for personal growth, education, business know how, spiritual enlightenment.

Fourth Step –  
4. You can get there despite any excuses as to why you haven’t have made it – yet.

Excuses like:  why you haven’t have made it – yet.
no money – people in worse situations that you have found the money they needed to buy what was necessary to move forward.
no time – we all have the same 24 hrs. You will make time for something that is vital to your future.

What Kind Of A Person Do You Want To Be?

  • It will never happen if you don’t see it first
  • Tell yourself where you want to be in the future
  • What do you want?

Do you want a new car? A Beautiful Home? Travel eventually after COVID-19.


( My new car! A  White Toyota Corolla) I really love this car!!

Want A New Car ? What color is it?

Where will you go in it?

  • Do you want to loose weight? Put a slimmer YOU pic on the refrigerator. Join a weight loss group.

Do daily exercises at a gym. What will the loss of weight enable you to do? Better health.

  • Do you want to retire? What will this enable you to do?

What would your Mondays look like? Would you travel? Where?

How Do You See Yourself  -In your minds eye?
Imagine your dreams first. Know what you want in your life. Write it down. When you know what you want, -then work hard, put all your heart into what ever you do.


What Is The Goal?

Audience from scratch

Your goal is to build an audience that you need for your business.


That means that any content you create for this audience will be determined by the shareabilty and the reach for that content.

So how do you go about creating a clear plan or a strategy. You need a score card to test your content against the reach and shareabilty model you have created.

Shane Melaugh of Thrive Themes with “Audience from Scratch”

Success will not be guaranteed at first, you tune your content for greater changes of success. Trial and error.

How To Score Your Content Success

Reach is all about getting content to the right people.

Ask yourself:
Is my content related to a topic currently trending?

Is my content optimized for a keyword used in my niche when searching on Google or other platforms?

Is my content optimized to be listed as related content?
Next to popular content in my niche? Similar topic, keywords or tags?

Is my content serving the platform that it is posted on?

Shareability is about how well content is optimized for sharing.
How likely people will share it via social media or just by word-of-mouth.

Is my content unique? Specific value not found elsewhere.

Is my content exciting or surprising? Does it elicit an emotional response?

Does my content have an emotional response just from the
headline? Does the reader learn something?

Does my content help the reader to look smart when sharing with friends or family? Is it smart, funny or superior?


Retention is all about creating something that people can’t get enough of, they come back for more.

This content must be unique.It must align with someone’s personal worldview or their sense of identity. The content needs to have a FOMO (Fear of Missing Out) factor. This gives a clear reason to come back to get more.

Two Additional Factors
Does my content have the Starbucks factor? You know what that means, deliver an experience that is consistent and is reliable?

  • Is my content part of a series?
  • Is my content one step in a longer journey of learning something?


 So we have gone over Reach, Shareability, and Retention.
There are 2 ways in which you can implement these right away

1. For your next content that you create, design your content to follow these suggestions.

2. Look through your existing content and find where there are pieces you can update, just as I am doing here with this post. You may have content that only needs a few tweaks to become significantly more shareable.


You have greatness within you. Allow yourself to show it.

Tony Robbins says that without Growth and Contribution Experience doesn’t count for much. He also says…
“If you find yourself saying ‘I can’t do something,’ but you know it in your heart of hearts that if you do it, you’re going to grow, you’re going to be a better person, it’s going to contribute to your family or to your kids or to something that matters, and you keep saying ‘I can’t do it,’ there is no question — you MUST do it! You don’t discuss it anymore. You just take immediate action… You do what’s necessary.”

Sometimes you need to take a drastic leap to do something that you know you have to do. Anything that seems difficult is probably going to be worth it. – Tony Robbins

In conclusion

Have you been doing everything the “gurus” taught you to grow your business? Chasing Instagram followers, likes, clicks, and traffic… but still not moving the needle? My hand is up!  If so, you might be chasing the wrong goals. So what’s the answer?

Build a true audience of raving fans. Shane Melaugh at Thrive Themes just released a course, “How To Build An Audience From Scratch,” where he breaks down exactly how he’s created multiple six and seven figure businesses… by doing the exact opposite of what all the gurus say to do! Instead of focusing on vanity metrics, he’s been changing the game in his businesses by building a real audience, and he reveals all of his secrets in this new course.

“Let me be clear. Most of the things that you care about for your business, most of the goals you’re pursuing… are actually keeping you stuck. Get off the treadmill “

“Audience From Scratch.” Shane Melaugh with Thrive Themes. Visit his page.

Thrive themes is not one specific product. It’s a collection of themes and plugins customers can buy separately or
buy all as a subscription.

If you would like to learn more about Audience from Scratch and be kept up to date with Shane’s videos or if you would like to chat about your goals for 2023…

See my contact page for a 20 min chat, free to discuss “what do you want” in 2023 concerning your business online.  All the best in 2023!


Kathryn R. Maclean
Long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Pinterest & Instagram.


About the Author kathrynruth

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  1. Hi Kathryn,
    This is a very good question my friend. I was just thinking about it earlier today. It’s easier to get to your destination when you know the arriving point.
    Thank you for sharing!

    1. Hi Emi,
      You are right my friend. Having a starting point with a map to your destination is very important.
      How you actually go about doing this is the object of my next article. Merry Christmas and Happy New Year!!

  2. Hi Kathryn,

    With so much going on at year end, it slipped my mind of what do I want for 2017. My fiscal year ends in November. December is the month that I create things for the new year. But when it comes down to mapping my future in my mind’s eye….I have to admit I’ve been pokey about that.

    Thanks for the reminder because this is something that is so important. It all starts in our mind, then with our affirmations and actions do things become possible.


    1. Hi Donna,
      Interesting that your business ends in Nov giving you Dec, a month in which to create new things for the next year.
      The holidays may not be ideal for everyone to do this depending on your family commitments but for me it makes excellent sense as a time to plan for the new year. I like how you put it…
      “It all starts in our mind, then with our affirmations and actions do things become possible.” I may quote that. Thanks for your comments. All the best to you and David in the new year.

  3. Hi Kathryn,

    There is no doubt that experience, growth and contribution can do wonders in the life of a person and his business. Not all understand these things, especially the newbies.

    But with the time they will know that it takes time to learn from experience and use that experience to grow and gain contribution from worldwide community.

    It is also really necessary to understand what do you want.

    Thanks for sharing.

    1. Hi Gaurav,
      Learning from experience is the way that most people learn about blogging.
      Understanding the big picture of what you do want specifically with your business is key.
      Thanks for your comments, do visit again.

  4. Hi Joy,
    Organizing with any type of material be it a vision board or a spreadsheet to keep track of things helps.
    Thanks for your comments Merry Christmas and a Happy New Year to you!

  5. Hey Kathryn,

    We all have something to dream. Everyone tries to work hard enough to reach on the top but only a few have that.

    In the upcoming year, maybe people will try to build their rock solid business.
    Thinking about the future won’t work. You have to devote your time and efforts.

    I know the next year is going to be the shining one.

    1. Hey Ravi,
      Great to see you visiting my blog. I do agree with your comments! Devoting time and effort in others words will work to move your business to the top. The next will be YOUR time and mine to shine.

  6. Hello kathrynruth,
    I want to be successful in the coming year 2017..i want to be successful in my blogging.. i wish you also achieve your desire in the coming year…learning is always on never ends…and happy new year

    1. Hi Pavan,
      Wanting to be successful is just a wish. Working on learning to be successful is the goal.
      Take a look at PAC listed on my site. We teach blogging and marketing for no charge!
      Happy New Year!

  7. Hi Kathryn,

    I have lots of goals piled up this year but I have done justice to them by streamlining them in a way it will be easy to achieve by making them revolve round my business blog, publishing career and freelance writing. By the grace of God, I have already defeated fear long ago when I had the courage to spend my last cent to set up a blog without knowing exactly what to do next. I settled for free tools until my blog started making money to sponsor the upgrading. I’m still planning on more expansion this year.

    Thanks for calling my attention to my vision for 2017.

    1. Hi Emenike,
      Thanks for your comments on my article. Setting up a blog can be done on Blogger for free.
      You can also get a domain to use with it. Great for beginners to practice blogging. To actually
      own your own blog though you can not beat a hosted WordPress blog.

  8. Excellent post! I especially am drawn to the note about lack of knowledge. I love taking trainings and it's why I'm an affiliate for some really outstanding ones as part of my blogging journey. Also love the F.E.A.R. description. Believing in yourself and getting the training to enhance the journey is uber-important.

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