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_The Story of the Gig Economy
Gig Economy

 What is the Gig Economy?  
It's many things to many people. To most it is a way of earning income from home

It consists of services that present a  new departure  of the traditionally employed worker to  individuals who can provide their services  and skills.  This is allowing a new type of business -  in which  people become entrepreneurs.

According to Statistics Canada household debt is at an all time high. Combine that fact with stagnating wages plus the cost of  living, the gig economy makes sense to individuals looking to supplement their income.

Randstad Canada estimated 20-30% of the Canadian workforce are made up of non -traditional workers. 

It is expected that this type of work will become more accepted in the future.

Consulting firm McKinsey estimates that up to 162 million people in the U.S. and EU currently engage in independent work.

Forbes suggest that 50% of the U.S. workforce will be freelancers by 2020. The gig economy is growing dramatically, globally. 

What sort of work are we talking about?
Another article on the subject of your own business here.

VA Services

Gig Economy -Any short term freelance  work! If you have the time & skills, the gig economy will definitely work for you. Whether you are great at dog  walking, cleaning or a financial advisor. In person or online -
it's  all up to you! ​

Click to Tweet

The Problem:

"I'm going to be honest with you all;

The one skill I appreciate most with my VA.

(who is now on leave which is giving me all types of sad feelings lol) is that she makes my job easier.

The hardest part about hiring someone is that you have to train them, trust them, and teach them how to make your life easier.

If there was a VA that could make on-boarding so easy that all we needed was a two or three-hour training - Ex - they know all the questions to ask, they suggest ways to take work OFF my plate, that would be a  golden VA."

- My friend Cathy Topping  Websitetoolkit ​

The Solution:

Research  regularly shows that the millennial generation (who are more numerous than any generation since the soon to  retire Baby Boomers) are actively looking to work differently  and are increasingly drawn to the type of careers the gig economy offers.​

What do you need to become a VA and have  your own business?  10 Tips below.

 There are  a few things you need to have in place to get clients?
1.  A Professional picture. A good head shot.
It's the first thing they see right? Make it your face, with a smile pic.
It's a good idea to use this same pic in all socials.

 ​A Facebook Business Page for your VA business
2. It's Ok to talk about your business once in a while on your personal profile.

After that  use it for your profile for working in groups.  ​I use my profile page for mainly personal  or family type things.
Use your personal profile to link to your business page(s)

Your Facebook business page is where you will do all your business. Also all of your Facebook Ad setup. You’ll probably want to collect a few hundred Facebook page followers before  you start to run ads.

​Link Up Your Button
3. Facebook allows you to have a button right on your business page that can link back to your website.  They didn't used to. The rules keep changing all the time. Use that strategically and send people straight to your services page or your discovery call appointment scheduler link.

The Home Page

4. All websites have a homepage. But basically, this should clearly explain what you do and who you help. It's not about YOU only info. People don't care about you, they don't know you. They care about the problem they have and if you can help with it.

The About Page
5. Is your About section on point?  Do you use this page to share more details about you? Your background, your education history, your skills, and maybe a few facts about your personal life. Focus on showing your amazing personality, and try to share how you would be an awesome person to help  them on that page.

A Services Page

6. This page should detail your services. In specific detail, include your packages,  if you have an hourly rate, or the packages you offer. Give a clear “next step” for getting in touch with you. Like a contact page.

​The Contact Page

7. Add a simple contact form, and give your email address and/or phone number.

I add my discovery call appointment scheduler link to this  page as well. ​

Link Your Discovery Call Scheduler
8. This goes along with the reasons to include a link to your website in your email signature. You want to make it as easy as possible for people to schedule time with you and see what your business has to offer.

People are busy. Make it simple and you up your chances multiply! Use these ... tips to hack your email signature and make it do the work for you there as well!

WiseStamp for signature  is Free. It  uses Google email links.
Book a discovery call link. l use Acuity.  Latest blog post, use that page link.

Organizing Potential Clients
9. Trello and Asana (Both free)
Uses boards, cards and lists

​ I like Air table or Google

CRMs like Dubsado or 17 Hats for lead management.
A way to capture leads with specially made forms and then decide where that information lives within your software.
It helps to ensure that you have made contact and followed up with everyone that you intend to make client management- easy.

Identify your perfect target clients

Choose 5 Facebook Groups to get serious with. Mine may not be Yours.

Your goal is to get a solid list of 5 groups that you feel have the best chance of getting you clients. Add those groups to your CRM spreadsheet​ or Trello board for Social Groups.

Make a list of 25 potential clients you want to network with
​ ​
​•Does it seem like they have been in business for a while?

•Does it seem like they’re making a profit?

•Have they hired other people, maybe to design
their site or manage their social media?

•Do they have a good presence on their social media channels

with a decent number of followers?

•Have they been featured anywhere?
•Do they have a professional head shot as their profile photo?
•Do they list their Business Page as their workplace? Is it  active?

Follow them on the net across all their social media platforms. This will give you  an idea of who they are as a person, as a business, and as a potential client.

Join their mailing lists. You get an idea of where their business is at and ​what they could use some help with. Who their potential clients are and a sneak peek as to how they run their businesses.

Organization Scheduling
10. What are my priority projects?

 Identify what projects have deadlines coming up

How much time do I have? As a entrepreneur, it is important to know how much time you have to work on projects.

Once you’ve identified your available time blocks, schedule specific tasks or projects in a specific time block based on how much time you anticipate it will take to complete the task.

This way when that time block comes around you’re not wasting time trying to figure out what to work on. Follow your schedule.

Determine any tools, supplies or information you will need to complete each task. This will enable you to gather what is needed in advance.

There is nothing more frustrating than getting ready to work on ​something only to discover you don’t have everything you need to complete it.

During your next planning session, reflect on the previous week.
Assess what worked and what didn’t. Use this information to adjust your processes in an effort to make them more effective and efficient. Valuing your time is key.

More on organization with Trello this here.

Contact me  to book a free 15 min chat on Tuesdays only.

About Kathryn Maclean-Racicot 

A Social Media Campaign specialist using Facebook, Twitter Pinterest & Affiliate Marketing

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    1. Hi Lesly,
      Yes, you and I know that working at home is a great idea. More and more people are finding out just how to go about working online to supplement or replace their income. Thanks for your comments

  1. This is what I saw coming when I started IM, many can work from home. Less stressful and good for young and old 🙂 Interesting to read about the independent workers in the US, Europe, and Canada. I think there will be more in the future.
    Thank you for the information, all the best for your Gig

    1. Hi Erika,
      Many reasons to work from home. I found it interesting to find out about independent workers in Canada, the US and Europe as well. It really is the way of the future working as the Gig economy. Thanks for your comments

  2. Hi Elise,
    This is the time of the entrepreneur and the solopreneur as well. Not just for millennials, really any age group. One of the fastest growth of solopreneurs is in the grey zone. People who have just retired and want to explore the net. The Gig Economy is wide open to all who wish to explore and make an income.

  3. Time is changing and people are evolving. I am not surprise with this change, for big entreprenuers today we all have the opportunity too to grow much further because of this new rising career. Interesting and very helpful my dear!

    1. Hi Paul,
      Time is indeed changing the way entrepreneurs are evolving. There has never been the opportunity that exists for all people, right now. Not just for the few, but for all who dare to enter the online space and learn how to manage it. Glad you found it helpful. I will be writing more along this line on my blog, do visit again.

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