Women Entrepreneurs – Women in Business
Let’s see if your website is promoting you & your business or do you need a new website?
Updated from: Jul 4, 2017
Some of these links are my affiliate links, you are not charged any more for these. I only promote what I use and love. I am changing my website to reflect what I offer to my target audience, women in business or women entrepreneurs. Do you have a website currently?
Here are a few questions to ask yourself if you think maybe yes -you might need a new blog or website.
-You have a particular affinity for your site, after all, you designed it and for most small business owners, or those in Women Entrepreneurship, you picked all the elements that went into creating it. So admitting it needs a major overhaul may be difficult to come to terms with.
I hear you, I design sites for others and still, I ask myself if my ( I had 3 websites- could they be better?) Now only one site. It doesn’t make sense to spread yourself so thin, trying to run more than one site, I know this NOW!
Here are some items to look over to help you decide….
Let’s talk about small business for a moment.
- Are you branding your marketing to YOU and not to your business? You really should be!
- Do you brand through your logo, -do you add your logo on all your own images? You should do so.
- Do you participate in events locally, use newspapers, radio or word of mouth? The old way.
Branding (former article) is more than just the visual, it’s how you represent your company or business.
It’s the core functions, – it’s your message that you put out into the world. Today it’s your “message that is your brand.”
The visual representation of your brand such as a logo just reinforces your brand, it is not your brand per se.
When someone sees your website or your: landing page/squeeze page, blog article, social media post or whatever, it should give them the feeling that you are someone who can help solve their problem or help with a need that they have.
Your message defines you, as that it is what people are searching for.
In the offline world, you identify with a person’s brand when you ask them – so “What do you do?”
Messaging and branding are now about building in the mind of each prospect,
-how you can make a difference for them because they have related to you online.
It is your message that attracts them.
This is Creative Market by Bluchic – visit the site.
Here is the process that clients go through…
What specific problems are you looking to solve?
What is your major objective? – money – traffic – exposure. Only work on one of these at a time.
- How is your product or service a solution – what outcome is perceived?
- Is your website responsive? People want a seamless optimized experience today on all devices.
- Do you feature a clear call-to-action above the fold? Don’t make them look because they won’t.
So do you need a website? Answer these questions
- Are your social profiles easily accessible? Y / N
- Is your content easily shareable? Y/N
- Do you share content about your business? Y/N
- Are you building an email list? Y/N
If you went through these questions and answered -No to the majority, it might be time to start considering a website redesign or get a new website launched, or have a look at your business model.
Here is a beautiful site you may consider for your business blog. Visit IVORYMIX
Looking for feminine stock photos for your blog or biz?
This is Wonderfelle Style Stock Society -Stock photos don’t have to break your budget. Beautiful stylish stock photos for Women in Business– Join the #StyledStockSociety today! I did!
The web moves at lightening speed, it can be hard to keep up. What works today may not tomorrow. Changes are always a good idea.
If you are interested in Women Entrepreneurship and would like to discuss the development of a new website or would like to know more about building a new site yourself,
Feel free to contact me today. See the “contact page” to book a FREE 20 min chat.
About Kathryn R. Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign Specialist using Facebook, Twitter, Pinterest & Instagram.