Is your SEO content marketing
strategy hurting your traffic growth?
Are you not seeing your greatest potential?
Do you find this to be an issue? - SEO is time
consuming and you want to spend more
time on your business? Yes and NO!
"Most website owners are actually
clueless regarding SEO content. It's only a
small proportion of websites that are truly
optimized." - Shane Melaugh.
If you are not familiar with Thrive Themes
they are a group of marketers from
(Winterthur in Switzerland). Shane
Melaugh is CEO. You can Google them for
more. I have been using their many
products for several years. This site is
primarily made with their work.
I am an affiliate for Thrive Themes you
can visit their site.
Every busy entrepreneur needs to know
about SEO - The 80/20 Rule that 80% of the
sales come from 20% of the customers.
Pareto's Rule.
Grow your Organic Traffic in a
10-day Sprint Course
It’s called 20/80 SEO Sprint. The 10-Day
SEO Program for Busy Entrepreneurs &
it’s designed to help you implement a
content creation framework that will get
you 80% of the organic traffic gains with
just 20% of the time and effort most SEO
experts invest.
So if you want to learn how to identify,
target and win - highly specific and
value-driven keywords for your online
business — repeatedly and as efficiently
as possible — you definitely need to
check out the SEO Sprint info
Problem 1:
"Most keyword research tools are garbage in garbage out. They work on flawed or made up data which actually provides nothing resembling useful keyword insights. Most keyword research tools are smoke and mirrors and graphs.
Also its important to note that we are not taking about the long tail keyword here. The long tail was a theory of the early days of the internet which simply didn't pan out as predicted. Going for super low competition super long tail keywords is something I would consider an outdated SEO advice." - Shane Melaugh
The Solution:
The 80/20 approach is going more for the middle ground keywords where top rankings would just fall into your lap, but neither ones are super competive.
Problem 2:
Finding the small pond is basically about key word research and it's not a matter of stepping outside of your niche and picking the right battles from there. It's a mistake to go for the juiciest keywords, in term of search value. But it's equally a mistake to go for the very long end of the tail. Where you end up getting no traffic even if you get the top spot. The sweet spot is that in between keyword which you don't instantly rank for with any content price, but with which a good, well put together content price is actually worth ranking for.
The Solution:
Doing your own SEO is the right approach for most small online businesses Outsourcing SEO altogether is only a viable option for mid sized businesses and up, because it always ends up being more expensive and more complicated than expected."
"There are hundreds of things you can do in SEO but what are the 20% of things that can get you 80% there?"
Shane Melaugh CEO of Thrive Themes
The "80/20 SEO Sprint"
Shane has created a course about SEO
together with an expert in the field. It’s
called "SEO Sprint." It is an online program
designed for busy entrepreneurs, coaches,
& online info-product based businesses to
rapidly implement SEO strategies designed
for their business model.
"It was after meeting some one specific that
he got this insight to a 80/20 approach to
SEO. A more solopreneur, single website
owner, friendly approach to getting more
Google traffic."
Shane is speaking Viola Eva. Her agency
does all kinds of markets . They talk about
what works for a single small business
owner. What it takes to have highly
rankable content.
"Is it still feasible? Yes! Now small business uses Free SEO Traffic.
Content with the right building links should be more precise than big sites would be. They don't want to rank for what we want to rank for.
Example:
A Blog course has no location. Narrow it down to the niche. Such as -a Keto diet for women in menopause. ( very specific)
Two Changes in SEO Strategies
The use of synonyms (a word that means exactly or the same as another word. ex - Rich - Wealthy) and variations. No one will link to short cheap content.
It will be the best answer to that search quarry that shows up in the SERPS. High relevance, not just the long tail keyword.
Relevance to what YOU offer. Quality is the best answer.
SEO gives you free, relevant and highly targeted traffic! Check out my SemRush image below to see yes I get most of my traffic from Google.
SEO is the basis to provide the best answers on page one.
We want to understand the search intent of the person who want answers.
Think about the person what do they want? We want to provide the best answer for that search.
For more information and answers several videos on SEO SPRINT
Content Marketing
Strategy
How small sites actually have a advantage over
big business is when it comes to SEO?
Viola mentioned the old way of doing SEO that
is NOT working today.
Don't buy backlink packages. Consider the
quality of the site of backlink, no casino
type backlinks. The overdone use of anchor
text is painful now. You should only optimise
1 or 10 anchor text. Now just use generic words
- such as ... here.
A big mistake is thinking that you need to
write a new blog post all the time.!!
THIS IS HUGE information for me.
Update an existing blog post! It has already
ranked in Google. Change the date. If you have
another article that is close to something else,
those two articles are competing for attention
with each other along with so many others.
Rankable Content
Use the meta description that gets attention.
Don't remove the main keyword! Update the
title with that key word in it. It's the keyword
that you are already ranking for. If it's sitting
on page 2 Google thinks its interesting but not
what similar posts are ranking for on page 1.
Build on what you have, like what is on page 1
but better!
1. Improve the meta description
2. Look on page 1 so it matches, Long form,
better information etc
3. Content type/word type? What do they talk
about?
NO stuffing keywords, that is old SEO strategy.
Use Synonyms and closely related keywords rather than the same keyword over and over.
Google can now read similar words.
After you change the date you have to wait 2 - 3 weeks to end up on Google.
You can add Infographics, enrich the content with some images, she mentioned a study by Brian Dean that more images is not the best idea.
Videos in my Facebook link in signature.
SEO Basic Information for New
People to Search Engine Optimization
What are the first things you should learn about when you start to optimize your blog for SEO? "It is a machine or algorithm that looks for certain signals in order to rank the content appropriately. The ranking is the order that pages appear in a search engines's
results page (SERP) "
Keywords for Search Engine Optimization
- Shout me loud
The Basic Foundation of SEO is Keyword
Research
"Also factors such as on-page optimization and writing SEO friendly content.
It is the right keywords that you focus on for your SEO that are of optium importance to your websites success as it ranks.
Ranking is the order that listings appear in a search engine's results page (SERP)
Best Keyword Research Tools: 2019 edition
-Harsh Agrawal - Shout me loud
On The Thrive Themes University Blog
( Great info posts here)
SEO If You Don't Want To Learn SEO
https://search.google.com/u/1/search-console
( for your site)
It is a good free option to review the search queries people use to find your website. The overview page shows a summary of your performance on Google Search.
Visit this page to see a summary of your most important metrics and notifications, including search performance, index coverage, & mobile usability metrics.
SEMRush
Helps you perform day-to-day tasks, but also provides in-depth analysis that is very clear, can be easily incorporated into your digital marketing strategy and can significantly improve your performance. -Umit Yilmaz,
Ebay.com
You can go the the SEMRush site and type in your website's address to see which keywords you are ranking for. Where your traffic is coming from & what percentage is on mobile.
Free trial.
From the SEMRush Blog
EAT, YMYL, & Beneficial Purpose:
What Do Google's Quality Standards Mean for
Search?
Understanding Google’s Definition of Quality
for Web Pages & Content.
Try it - you will be impressed. I know I was.
SEO Quake / SemRush sits in
your menu bar, is a free plugin for browsers
that provides you with key SEO metrics for a
specific page along with other useful tools
such as SEO Audit and many others.
You’re one click away from taking your SEO
to the next level.
SEOquake consists of several tools you can
use depending on which specific SEO
endeavors you’re pursuing. The SEO bar is
an additional toolbar located at the top of
the browser window, and it presents core
metrics – a number of which can be
customized. The SERP overlay is a bar that
appears below each SERP result. Once
enabled, it gives you detailed metrics
associated with each listing along with
another sidebar section that allows you to
sort and export your results.
Also, you can get detailed reports for a
specific page you are analyzing.
SEOquake has other useful tools, including
the SEO Audit tool, the Keyword Density
report, Internal/External Link analysis
and even social metrics.
SEOquake is really easy to
install and work with.
The SEOquake plugin is compatible with
several browser extensions and is
constantly updated.
Get an SEO overview of any page
Discover your SERP competitors’ strengths
and weaknesses.
Discover any keyword’s difficulty level
Analyze a webpage’s external internal links
Get detailed information about your backlinks
and much more...
Use SEObar to get an instant summary of a
webpage’s or domain’s strength based on 26
different ranking parameters.
SEObar is customizable. Select the parameters
from the list or add your own parameters using
API. Choose a vertical visualization if you run
out of room so you can see all data.
Wondering how strong your rivals in the SERP
battle are? Type any keyword you’re targeting
into the Google search bar. You’ll be provided
with immediate SERP analysis.
Page overview: key page metrics: Google rank,
domain age, number of backlinks and many
more. Keyword difficulty: an estimation of
a keyword’s level of competition (100% is
the highest) Disable the overlay: toggle this
switch.
For a deeper dive into SEOquake settings,
read the detailed guide.
Do you have the Yoast Plugin or the Rank
Math plugin to let Google know that your
blog exists and is submitting your website
for indexing? I used the Yoast Plugin for
years and have just uploaded the
Rank Math plugin -very pleased with it!
Try it!
Check out the link below on
Content Marketing Strategy for SEO
The course is called "SEO Sprint,
10-Day SEO Program for Busy Entrepreneurs"
The launch date is October 9th, 7AM PST
The Cart Closes on Wed 16 Oct @ 23:59 PST
SEO gives you Free, Relevant and Highly Targeted Traffic!
Kathryn Maclean
Social Media Campaign Specialist
Facebook, Twitter Pinterest Affiliate Marketing.
See Videos below on my Facebook page
https://www.facebook.com/marketingofflineonline/
Hi Julia
I am glad you commented on the information as that is what I wanted to give about SEO for your site.
Thank you for your insight! SEO is definitely the big buzzword right now and the more we learn, the better we can use it to our advantage.
Using the right keywords is essential for bloggers to gain momentum. Unfortunately, so many give up because they may be writing great articles, but don’t trust the process and instead go for highly competitive keywords before establishing any domain authority.
Thanks for teaching us about this!
Hi Kristin,
You are right about SEO being essential for bloggers. This is one part of the process that some are ignorant about. Learning all you can from experts is the right way to go. SEO changes and you need to keep up. I truly learned a great deal from this SEO Sprint just listening to Thrive Themes CEO and his expert talk about SEO. I am changing the way I go about blogging as a result of this great knowledge. Thanks for your comments, I appreciate them.
Hi Kathryn,
That was an interesting post – I’m afraid I’m one of the many bloggers who is totally clueless about SEO – I tend to imagine that ranking is just way too hard, and the only people who find me are spammers LOL
I use Yoast, but haven’t come across Rank Math before. Will investigate, plus some of the other tools you mention.
Shame that course is closed now, but I’m afraid I never even got going with the blogging course you mentioned – blush 🙁
I too use Thrive themes, but have hardly scratched surface of what it can do. I ought to tidy my site up a bit but scared of breaking anything LOL.
Joy Healey – Blogging After Dark
Hi Joy,
Glad to hear you use Thrive Themes as well. I am a customer of about 4 of their products. I love the video tutorials and helpful info.
You can’t break anything Joy. Just experiment.
I have used both Yoast for years and Rank Math for a bit. Both as different for various reasons.
The course will be open again. Thanks for your comments.