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 Your content marketing 

 strategy - SEO explained


 Updated from Oct 10, 2019

Most online businesses prioritize channels like Facebook & Instagram ahead of Google.
But that’s CRAZY because over 50% of all online traffic arrives to websites through Google.


Kathryn R Maclean

Are you not seeing your greatest potential?

Do you find this to be an issue? - SEO explained - it's  time  consuming and you want to spend more  time on your business? Yes and NO!


 "Most website owners are actually clueless regarding SEO content. It's only a small proportion  of websites that are truly  optimized." -  Shane Melaugh. 


Disclaimer


If you are not familiar with Thrive Themes they are a group of marketers from ( Switzerland.)  Shane Melaugh is CEO. You can Google them for  more info. I have been using their many  products for several years. This site is primarily made with their work.


I am an affiliate for Thrive Themes you can visit their site.  


 

Every busy entrepreneur needs to know - SEO explained  - The 80/20 Rule

 Pareto Analysis uses the Pareto Principle – also known as the "80/20 Rule" – which was coined by Italian economist, Vilfredo Pareto, The Pareto Principle states that 80 percent of a project's benefit comes from 20 percent of the work.

 ~Pareto's Rule .

https://en.wikipedia.orgwiki/Pareto_principle


 

Grow your Organic Traffic in a 10-day Sprint Course

 It’s called 20/80 SEO Sprint.  

Enroll in SEO Sprint the 10 day traffic online course before it closes  23:59 PT Sept 2nd 2020


The 10-Day  SEO Program for Busy Entrepreneurs & it’s  designed to help you implement a  content creation framework that will get you 80% of  the organic traffic gains with just 20% of the time and effort most SEO experts invest.

 ...So if you want to learn how to identify, 
target and win - highly specific and  value-driven  keywords for your online  business — repeatedly and as efficiently  as possible.

— Definitely  check out the SEO Sprint info... 

SEO-SPRINT



Problem 1:

"Most keyword research tools are garbage in  garbage out. They work on flawed or made up data which actually provides nothing resembling useful keyword insights. Most keyword research tools are smoke and mirrors and graphs.

Also its important to note that we are not taking about the long tail keyword here.  The long tail was a theory of the early days of the internet which simply didn't pan out as predicted. Going for super low competition super long tail keywords is something I would consider an outdated SEO advice." - Shane Melaugh

The Solution:

The 80/20 approach is going more for the middle ground  keywords where top rankings would just fall into your lap, but neither ones  are super competitive.


Problem 2:

Finding the small pond is basically about key word research and it's not a matter of stepping outside of your niche and picking the right battles from there. It's  a mistake  to go for the juiciest keywords, in term of search value. But it's equally a mistake to go for the very long end of the tail. Where you end up getting no traffic even if you get the top spot. The sweet spot is that in between keyword which you don't instantly rank for with any content price, but with which a good, well put together content price is actually worth ranking for.

The Solution:

Doing your own SEO is the right approach for most small online businesses Outsourcing SEO altogether is only a viable option for mid sized businesses and up, because it always ends up being more expensive and more complicated than expected." 


Shane Lelaugh

"There are hundreds of things you can do in SEO but what are  the 20% of things that can get you 80% there?" 

SEO-SPRINT


 Shane Melaugh  CEO of Thrive Themes

SEO Course Thrive Themes

SEO explained -Basic Information for New People to Search Engine  Optimization

What are the first things you should learn about when you start to optimize your blog for SEO?  "It is a machine or algorithm that looks for certain signals in order to rank the content appropriately. The ranking is the order that pages appear in a search engines results page (SERP) "

Keywords for Search Engine Optimization 

 - Shout me loud

The Basic Foundation of SEO is Keyword Research

"Also factors such as on-page optimization and writing SEO friendly content.

It is the right keywords that you focus on for  your SEO that are of optimum importance to your  websites success as it ranks.

Ranking is the order that listings appear in a search engine's results page (SERP)

Best Keyword Research Tools: 2019 edition 

-Harsh Agrawal - Shout me loud


 If You Don't Want to Learn SEO


GO TO GOOGLE SEARCH CONSOLE

 ( for your site)
It is a good free option to review the search 
queries people use to find your website. The  overview page shows a summary of your  performance on Google Search.

Visit this page to see a summary of your most  important metrics and notifications, including  search performance, index coverage, & mobile usability metrics. 

SEMRush

Helps you perform day-to-day tasks, but also provides in-depth analysis that is very clear, can be easily incorporated into your digital marketing strategy and can significantly improve your performance. -Umit Yilmaz,

 Ebay.com

You can go the the SEMRush site and type in your website's address to see which keywords you are ranking for. Where your traffic is coming from & what percentage is on mobile.

 Free trial.

From the SEMRush Blog

EAT, YMYL, & Beneficial Purpose:

What Do Google's Quality Standards Mean for Search?
Understanding Google’s Definition of Quality  for Web Pages & Content.

SemiRush page
SEMrush


Try it - you will be impressed. I know I was.

SEO Quake / SemRush sits in your menu bar,  is a free plugin for browsers that provides you with key SEO metrics for a specific page along with other useful tools such as SEO Audit and many others.

You’re one click away from taking your SEO to the next level.

SEOquake consists of several tools you can use depending on which specific SEO endeavors you’re pursuing. The SEO bar is an additional toolbar located at the top of the browser window, and it presents core

Metrics – a number of which can be customized. The SERP overlay is a bar that appears below each SERP result. Once enabled, it gives you detailed metrics associated with each listing along with another sidebar section that allows you to  sort and export your results.

Also, you can get detailed reports for a specific page you are analyzing.

SEOquake has other useful tools, including

the SEO Audit tool, the Keyword Density  report, Internal/External Link analysis and even social metrics.

SEOquake is really easy to install and work with.

The SEOquake plugin is compatible with  several browser extensions and is constantly updated.

Get an SEO overview of any page

Discover your SERP competitors’ strengths and weaknesses.

Discover any keyword’s difficulty level Analyze a webpage’s external internal links.

Get detailed information about your backlinks and much more...

Use SEObar to get an instant summary of a webpage’s or domain’s strength based on 26 different ranking parameters.

SEObar is customizable. Select the parameters from the list or add your own parameters using  API. Choose a vertical visualization if you run out of room so you can see all data.

Wondering how strong your rivals in the SERP 
battle are? Type any keyword you’re targeting into the Google search bar. You’ll be provided with immediate SERP analysis.

Page overview: key page metrics: Google rank, domain age, number of backlinks and many

more.  Keyword difficulty: an estimation of a keyword’s level of competition (100% is the highest)  Disable the overlay: toggle this switch.

For a deeper dive into SEOquake settings, read the detailed guide.

SEO Course Thrive Themes

Click the image link here to visit Shawn's page about SEO SPRINT.

INDEXING YOUR SITE

Do you have the Yoast Plugin or the Rank 

Math plugin to let Google know that your blog exists and is submitting your website for indexing? I used the Yoast Plugin for years and have just uploaded the Rank Math plugin  -very pleased with it! Try it!



A few questions covered by Viola and Shane

80/20 Rule Framework

     Shane interviews Viola Eva who heads a world class SEO agency

  • What are the keys to SEO success? What are you actually
    trying to do with SEO?
  •  If you've identified some target keywords and understand
    the search intent behind them, can you update pre-existing content to make it more relevant rather than creating brand new content?
  • How do keywords & keyword clusters play into making your posts, pages and website more relevant?
  • Which SEO and keyword research tools should you use?

How small sites actually have an advantage over big businesses when it comes to SEO.
And how a quality over quantity focused SEO strategy reduces the amount of content you need to create while getting you much better results.


Yes, Your Small Business Can Win an SEO Advantage Over Older, Bigger Sites!    

Content Marketing Strategy for SEO-SPRINT


SEO Sprint

The course is called "SEO Sprint,

 10-Day SEO Program for Busy Entrepreneurs"


Cart closes Sept 2nd 2020
   

 

Kathryn Maclean  

Social Media Campaign Specialist 

Facebook, Twitter Pinterest  Affiliate Marketing.

 https://www.facebook.com/marketingofflineonline/


 


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A Social Media Campaign Specialist using: Facebook, Twitter, Pinterest & Instagram ​
https://www.facebook.com/marketingofflineonline

Kathryn Ruth Maclean

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  1. Thank you for your insight! SEO is definitely the big buzzword right now and the more we learn, the better we can use it to our advantage.

    Using the right keywords is essential for bloggers to gain momentum. Unfortunately, so many give up because they may be writing great articles, but don’t trust the process and instead go for highly competitive keywords before establishing any domain authority.

    Thanks for teaching us about this!

    1. Hi Kristin,
      You are right about SEO being essential for bloggers. This is one part of the process that some are ignorant about. Learning all you can from experts is the right way to go. SEO changes and you need to keep up. I truly learned a great deal from this SEO Sprint just listening to Thrive Themes CEO and his expert talk about SEO. I am changing the way I go about blogging as a result of this great knowledge. Thanks for your comments, I appreciate them.

  2. Hi Kathryn,

    That was an interesting post – I’m afraid I’m one of the many bloggers who is totally clueless about SEO – I tend to imagine that ranking is just way too hard, and the only people who find me are spammers LOL
    I use Yoast, but haven’t come across Rank Math before. Will investigate, plus some of the other tools you mention.

    Shame that course is closed now, but I’m afraid I never even got going with the blogging course you mentioned – blush 🙁

    I too use Thrive themes, but have hardly scratched surface of what it can do. I ought to tidy my site up a bit but scared of breaking anything LOL.

    Joy Healey – Blogging After Dark

    1. Hi Joy,
      Glad to hear you use Thrive Themes as well. I am a customer of about 4 of their products. I love the video tutorials and helpful info.
      You can’t break anything Joy. Just experiment.
      I have used both Yoast for years and Rank Math for a bit. Both as different for various reasons.
      The course will be open again. Thanks for your comments.

  3. Hello admin,
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